Friday, May 22, 2020

Eliminate the Drinking Age in Canada Essay - 865 Words

Around the world, alcohol is used in many different ways: consuption, disinfectent,in religion and is also used for havin a good time. Consuming large amounts of alcohol can leave you in a drunk state and too much alcohol can kill you. This is why there is a legal driking age in Canada. However in certain parts of Europe, there is not a drinking age and even with no drinking age, there are less alcohol involved accidents per year. We should eliminate the drinking age in Canada because it will reduce the amount of accidents caused involving alcohol, will prevent fewer people from becoming alcoholics and will lower the amount of crimes committed. Eliminaiting the dri king age in Canada will decrease the amount of†¦show more content†¦This could have been prevented if we did not have a drinking age. A young adult is more likely to have a drink because they enjoy breaking the rules and a thirty year old will have more common sense and moderate their drinking. If there was no law to the age limit of drinking, then it would not be a big deal to young adults since there is no rule to be broken, and therefore they could be doing something that a fourteen year old might be also doing which in their state of mind becomes lame. Eliminaiting the drinking age will also help prevent less people from becoming alcoholics. Even though this fact can be hard to comprehend it is a true and proven fact. There are many different reasons why a person drinks, such as depression caused by the death of a loved one, to forget bad memories, to fit insocially and to follow their role models. In the Hunger Game series, the character Hamitch is a heavy alcoholic. He drinks because he wants to forget the memories that he had during the games. Alcohol affects many parts of ones body including the brain. It mainly causes problems for the persons memory like in the movie The Hangover (2007). Alcohol affects the hippocampus, the part of the brain that is responsibl e for memory. Alcohol is a depreseant due to the fact that it slows the brain down. The sugarShow MoreRelatedHealth Promotion Of Nz Women s Health Essay1206 Words   |  5 Pageshealth focus Assessment 1 (Individual Report) Submitted by: Kristabel Graizel C. Martinez CIB00003C2 Submitted to: Kaylene Tribe Introduction The Health Promotion Agency’s (HPA) â€Å"Don’t know? Don’t drink† movement aims to stop women from drinking anytime during pregnancy to reduce the potential harm that it can give to the unborn child (AlcoholNZ, 2015). New Zealand’s society has become more tolerant to regular alcohol consumption, which results to the increasing rate of women, especiallyRead MoreEssay Canada ´s New Democratic Party820 Words   |  4 PagesDemocratic Party (NDP) is one of the major federal political parties in Canada. The NDP was formed in 1961 as the result of the merger of two different parties. 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Sunday, May 10, 2020

Children And Violence in Video Games - Free Essay Example

Sample details Pages: 6 Words: 1685 Downloads: 5 Date added: 2019/08/02 Category Society Essay Level High school Tags: Violence in Video Games Essay Did you like this example? Violence in Video Games Video Games are always being criticized for causing people to become lazier and in some cases become more violent. Politicians also have a tendency to use them as scapegoats whenever some kind of shooting happens and they need to take the pressure off. Why is that? Is it true that video games make people more violent or just a myth? Should parents take actions or has the argument been so screwed that people dont know about the positives. Don’t waste time! Our writers will create an original "Children And Violence in Video Games" essay for you Create order Should video games should actually be encouraged because of the many benefits it provides, such as improved keyboard typing, increased reaction speed, and stress alleviation. In addition video games a medium to spread artistic works, increase social engagement, and even speak positive morals to a mass of people, as they by nature are connected to the internet. Video Games have been around for decades, starting back since the nineteen fifties.   In October 1958, Physicist William Higinbotham created what is thought to be the first video game. It was a very simple tennis game, similar to the classic 1970s video game Pong, and it was quite a hit at a Brookhaven National Laboratory open house. (Chodos) Though this game was basic is was the start of what would be multibillion dollar industry. In 1964 Sanders Associates received the first patent for a video game. Magnavox bought the patent and produced video game systems beginning in the early 1970s.(Chodos) The patient was when video games really started to take off, as people realised money could be made off of it. For years there has been debates over violent video games and their effects on if they make people more aggressive. Studies have recently come out with a proving that they do. An international study looking at more than 17,000 adolescents, ages nine to 19, from 2010 to 2017, found playing violent video games led to increased physical aggression over time.(Snider).   The study concluded that kids playing certain games containing physical violence were more likely to show increased behavioral problems. The analysis of 24 studies from countries including the U.S., Canada, Germany and Japan found those who played violent games such as Grand Theft Auto, Call of Duty and Manhunt were more likely to exhibit behavior such as being sent to the principals office for fighting or hitting a non-family member. (Snider). Many influential figures even have weighed in on the topic. Trump said, Im hearing more and more people say the level of violence on video games is really shaping young peoples t houghts. Many people think that school shootings have a strong correlations with   violent video games. Texas Lt. Gov. Dan Patrick last week said that violence in video games have desensitized children to violence in the real world. Patrick was speaking just days after a teenager killed 10, eight students and two teachers, at a high school in Santa Fe, Texas.(Aupperlee) Many groups have done studies on video game violence and aggressive behavior with many saying there is a link between the two, but no hard evidence has been found. The American Psychological Association in 2015 stated that violent video games are linked to aggression but that there wasnt enough evidence to suggest violence in video games causes criminal behavior.(Aupperlee) Though there are correlations, due to the fact that everyone responds differently to them, it is very hard to come up with a concrete cause and effect. Parents should be more informed about the types of games their children play. Many people never read the fine print when making a purchase, leaving them unaware of what strings are attached. Most people never take the time to read the fine print, but knowing what you are agreeing to when you put a check in the acknowledgment box is actually pretty important. These terms outline the services rights and responsibilities, as well as your rights and responsibilities when using the site. (webroot). This could easily transfer over to videogames as many parents are unaware of what people hide in the fine print. In short, the company has the right to use anything you place on their site; in any way they choose including the right to identify you by name and through photos and video. That is why we should have parents sign contracts on any video game, as you are much more likely to read something that has your signature on it. Video Games helps develop social skills. For example Jones further argues that the online communities that have developed around Internet gaming provide a form of social interaction for many who have poor social skills and feel isolated within their communities.(Zamani) This allows people who are more shy than other to interact without seeing them face to face, and in some cases reduce social anxiety. Another fact is that games help with typing skills, Check out Typing of the Dead: Overkill, a twisted gem of a game that trades light guns for keyboards. Instead of shooting at zombies with bullets, youll need to type out the on-screen prompts as quickly and accurately as you can. With randomized word selection and multiple difficulties, Typing of the Dead will put even the most adept keyboardist through the grinder (Robert)This is helpful in school, work, or life, such as when you have to type an essay on a Chromebook about the benefits of video games. Overall Video Games provide several overall benefits that help you in everyday life. Video Games also have health benefits. Playing can actually produce an analgesic (pain-killing) response in our higher cortical systems. (Video game play may provide learning, health, social benefits, review finds) Video Games can help with stress and pain. Another fact is,   In one study, players who were immersed in fast-paced games were 25 percent faster in reacting to questions about an image they had just seen compared to non-players. (Mental Floss) Gamers have a faster reflex time, allowing them to see things a little bit faster. Video Game benefits also improve your health, in more ways than most people know. Certain video games cause violence. Violent video games have been blamed for school shootings, increases in bullying, and violence towards women. Critics argue that these games desensitize players to violence, reward players for simulating violence, and teach children that violence is an acceptable way to resolve conflicts. For example 60% of middle school boys and 40% of middle school girls who played at least one Mature-rated (M-rated) game hit or beat up someone, compared with 39% of boys and 14% of girls who did not play M-rated games. A 2014 peer-reviewed study in the Journal of the American Medical Association found that habitual violent video game playing had a causal link with increased, long-term, aggressive behavior.(procon) Studies have also shown that violence is not caused by video games. As a result, video games have more positive effects than negative. Many people claim that the ESRB rating is just fine, and that it effectively does its job. Research shows that many parents know about the rating system as studies have shown(See image 1). Conducted by Hart Research Associates, ESRB commissions surveys to regularly assess parents awareness and use of the ESRB rating system. The latest study, conducted in July of 2018, includes the following results: 86% of parents are aware of the ESRB rating system,74% regularly check a games rating before making a purchase, 66% are aware of content descriptors, 85% of whom check them regularly.(ESRB) Also video game store have also been very good at preventing underage purchases shows another study. The FTC also periodically conducts nationwide undercover audits, or mystery shops, of movie theaters and DVD, music, and video game retailers. Their most recent survey found that 87% of individuals under the age of 17 were turned away when trying to purchase or rent Mature-rated games. (ESRB) Companies did a very good job at enforcing their policies. My solution is still better, because it does not take much convincing to get a M-rated game or to have a friend buy it for you. In all states, the age requirement to sign a contract is 18 years of age. A child under the age of 18 is considered a minor and is unable to sign a contract unless it is for essential items.(FreeAdvice) If a child tried to go behind your back, only a legal guardian could allow them to get the game. If your minor child has signed a contract for a non-essential item without your approval, the contract is not valid. (Free Advice) This makes it near impossible for minors to get anything without your knowing, making it so adults know what their kids are getting and what they contain.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At the end of the day it is the parent who is responsible for their childs actions. Signing a contract forces you to pay attention to what your kid is doing in their free time. By limiting what they have access to or being well informed about a product, will allow parents to take steps to prevent toxic behaviors to occur. (Image 1) Works Cited Aupperlee, Aaron. Are Video Games to Blame for School Shootings? TribLIVE.com, 1 June 2018, triblive.com/usworld/world/13686252-74/are-video-games-to-blame-for-school-shootings. Chodos, Alan. October 1958: Physicist Invents First Video Game. American Physical Society, aps.org/publications/apsnews/200810/physicshistory.cfm. Consumer Research. Consumer Research about ESRB Ratings Awareness and Use, www.esrb.org/about/awareness.aspx. Is a Contract Signed by a Minor Valid? FreeAdvice, law.freeadvice.com/general_practice/contract_law/contract_valid.htm. Roberts, David. 10 Useful Skills You Can Learn by Playing Video Games. Gamesradar, GamesRadar+ The Games, Movies and TV You Love, 13 Aug. 2017, www.gamesradar.com/10-useful-skills-you-can-learn-playing-video-games/. Snider, Mike. Study Confirms Link between Violent Video Games and Physical Aggression. USA Today, Gannett Satellite Information Network, 2 Oct. 2018, www.usatoday.com/story/tech/news/2018/10/01/violent-video-games-tie-physical-aggression-confirmed-study/1486188002/. Violent Video Games ProCon.org. Do Violent Video Games Contribute to Youth Violence?, videogames.procon.org/. Why Read the Fine Print? Webroot, www.webroot.com/us/en/resources/tips-articles/why-read-the-fine-print. Zamani, Eshrat, et al. Addiction Health, Kerman University of Medical Sciences, 2010, www.ncbi.nlm.nih.gov/pmc/articles/PMC3905509/. 15 Surprising Benefits of Playing Video Games. Mental Floss, 12 Sept. 2017, mentalfloss.com/article/65008/15-surprising-benefits-playing-video-games.

Wednesday, May 6, 2020

Disruptive Innovation Free Essays

1 Introduction This assignment provides the study on Disruptive Innovation using Clayton Christensen’s framework. Apart from this, this assignment also tells how the companies should react to the upcoming technologies and what should be the course of action for the same. 1. We will write a custom essay sample on Disruptive Innovation or any similar topic only for you Order Now 1 Innovation There is no specific definition for innovation as such. But, according to me, innovation is creating something new or changing the old to achieve the competitive advantage and meet the increasing customer demands. This is achieved either by introducing new products, new ideas, and processes or just by changing the design of the product or the processes as per the customer demands. Innovating and creating new products and services has become very important topic of concern for all the organizations in today’s rapidly changing world. If you are not innovative, you may never know when your products become obsolete. 1. 2 Types of Innovation There are three main types of Innovations: Sustaining innovation: This type of innovation needs to be developed to ensure that the customers are satisfied with the products and services and to stay in the game. For example upgrading the processor from dual core to Intel core i3 to i5 and enhancing the performance of computers. Breakthrough Innovations: These innovations upgrade the level of existing category of products or services. For example I phone was a breakthrough innovation in the world of mobile market. It changed the perspective of the customers and eventually other companies started following the trend. Disruptive Innovation: In this type of innovation a new product or a sevice is introduced that creates a new market or massively alters an old one so that old players cannot compete. They are called disruptive because they disrupt the current behavior of the market. For example Introduction of computers was a disruptive innovation for companies who manufactured typewriters. According to Clayton Christensen Disruptive innovation offers lower performance initially as per the current market demand. But, at the same time it provides some new attributes which prosper in some different market. After conquering different markets, it eventually displaces the former market. Here we will talk about the hydrogen fuel Cell vehicle a disruptive innovation. How the introduction of hydrogen fuel cell vehicle will disrupt the market for oil industry, current internal combustion engine manufacturers and many others. At the same time we shall talk about how the companies are responding to this upcoming technology and how are they coping up with the new technology. Before going into the statistic part let us know in brief how the hydrogen fuel cell works, how it is different from internal combustion engine and what the benefits of hydrogen fuel cell are. 2 Hydrogen Fuel Cell a disruptive Innovation A fuel cell is an electrochemical device which converts chemical energy into electrical energy. It uses hydrogen and oxygen from air to produce electricity. Since no combustion is involved, it does not emit harmful gases and the efficiency of such device is much higher than an internal combustion engine. Apart from this it does not involve any moving part hence making it more silent and reliable source of energy. 2. 1 Working Hydrogen fuel cell consists of two catalysts anode and cathode, and an electrolyte. Hydrogen is fed to anode and oxygen from air is fed to cathode. At anode, catalyst causes hydrogen to split into positively charged ions protons and negatively charged ions electrons. The electrolyte, that is polymer electrolyte membrane allows only positive ion to flow through it. So the protons pass through membrane towards cathode and electrons pass through the external circuit towards the cathode. The flow of electron from the external circuit causes the current and eventually it goes to cathode and combines with positive ion and oxygen to emit water or water vapor. Hydrogen is is a fuel of great potential. Thought it is not an energy source, but it is an energy carrier. Hydrogen can be manufactured using renewable energy resources such as wind, solar etc. the research is still on on how to produce hydrogen on a larger scale. Following Figure show the working of a hydrogen Fuel Cell. Figure 1: Working of a Hydrogen Fuel Cell 2. 2 Benefits of a Hydrogen Fuel Cell Following are the benefits of a hydrogen fuel cell Zero green house gas Emissions: As water is the byproduct of the fuel cell, the emissions of harmful gases such as carbon dioxide, sulphur monoxide, etc is not there. Hence, it is a zero emission product. Though some amount of carbon dioxide is produced during manufacturing hydrogen, but research is on to manufacture hydrogen using renewable energy resources. Reduced Air Pollution: As there are no harmful gases emission involved in fuel cell, air pollution will be reduced considerably. Improved efficiency: Fuel cells are more efficient than internal combustion engine. A conventional combustion egine generates efficiency up to 40% whereas a fuel cell generates efficiency more than 50% and has the potential to reach 85%. Other Benefits: the transportation will be oil independent, since there are no moving part, it is more reliable. 2. 3 Applications Fuel cells have wide range of applications. Following are the applications of a fuel cell: Transportation system: currently oil industry and internal combustion engine dominates the transportation system. But keeping environment and diminishing resources of fuel in mind it is predicted that by 2025 – 2030, hydrogen fuel cell will dominate the transportation sector. Power Generation: Fuel cell can also be used to generate power. It can be stationary power or a portable power. 2. 4 Challenges Following are the challenges that a fuel cell faces today: Cost: Cost of a fuel cell is a major concern right now. Due to expensive materials like platinum is used as a catalyst, the cost of fuel cell shoots up. but the research is on and it is most likely that the cost of a fuel cell will come down to $30 – $50/KW for transportation and $1500/KW for stationery power. Storage: Storage of hydrogen is again another concern especially for the transportation system since it has very low density in terms of volume. Research in this area is also going on to store the hydrogen fuel at high pressure. Infrastructure: Again to develop infrastructure for hydrogen is a big challenge cost wise. To develop infrastructure a collaboration will be required between automotive and energy companies. Other challenges include the safety issues to carry hydrogen, Durability of the fuel cell and public acceptance. But research I going on in all the areas and there will definitely be a solution to all the challenges. 3 Clayton Christensen’s Theory of disruptive technology Christensen developed a framework that could be applied to any market at any point of time so long as the attributes to be measured qualify for the characteristics presented in his framework. According to Christensen, companies fail because of the following reasons: Companies depend on customers and investors for resources: if the company doesn’t satisfy the customers or the shareholders, it will be difficult for the company to survive Small market cannot provide the growth needed by large companies: Large companies concentrate their efforts where the returns are high and often concentrate where the cost of sales is high. Technology supply exceeds the demand: Rapidly developing technology may often outpace the customer’s needs. When such thing happens opportunity for new entrants develop to enter into the market and come with a new product. Companies with best technology tend to improve the existing product often incrementally. And while focusing on the top end customers, a lower end market remains unserved until a new entrant comes with a potentially disruptive technology. And eventually new market begins to grow. And once this new market starts gaining the footage, it causes the existing technology to become obsolete. Following graph will help us understand Christensens framework more clearly. Figure 2: Clayton Christensen’s Framework of Disruptive Technology The market is always divided into tiers the higher end market that represents the main customers who buy the product and the lower end market represents the customers who are least to buy the products. And performance is the main criteria by which customers buy the product. Sustaining innovation: As explained earlier, it could be incremental or radical that improves product performance for the main customers. The focus is mainly on improving the performance of the existing products and satisfying the main customers. Disruptive Innovation: It enters in the lower tier of the market with lower cost and attractive value for the lower market customers. Following are the charecteristics of a disruptive technology. * Offers low performance * Targets small market * It is tied with uncertainties * It introduces a new performance criteria in a new dimension * Generally non market leaders introduce such new products in a lower tier market with attributes to benefit lower end market. Moving back to the graph on Christensen’s framework for disruptive innovation, disruptive technology with an innovation enters at point ‘a’ with a lower rate for lower end market. At the same time market leaders are improvising their product using sustaining technologies and satisfying the mainline customers. And when the sustaining technology reaches point ‘b’, it is the peak time for the sustaining technology and after that the market gets saturated. This is the time when the market leaders need to innovate something new and create the new market. After point ‘b’, supply crosses demand. On the other hand, disruptive innovation enters at point ‘a’ satisfies the lower end customers and after improvising it reaches point ‘c’ the main stream customers. At point ‘c’ now, it is very late for sustaining technology to develop a new product for the main stream customers. Here it is very important to distinguish between different types of innovation. Incremental innovation occurs when small improvements are made to products/services. These, basically strengthens the market position of the firm and entrenches the industry. Radical Innovation occurs when major improvements are made to the products/services. These changes require new marketing channels and often put other firms out of competition and at the same time make old technologies obsolete. Transformational innovation occurs when the innovation is of such a nature that it destroys whole industry and changes the nature of the market. So if we have to summarize Christensen’s framework it would be, as the sustaining technology improves along the mainstream customer, disruptive technology enters at the lower end market, improvises along the existing dimensions and enters the main stream market. It eventually changes the basis of the competition from functionality to reliability and from reliability to convenience and eventually to price. Now, let’s apply this Christensen’s framework to today’s automotive world that is internal combustion engine as the sustaining technology and the hydrogen fuel cell as the disruptive technology. 3. 1 Comparison of Hydrogen Fuel Cell technology with the Christensen’s Framework of Disruptive Technology Let us compare the performance of fuel economy and green house gas emissions of internal combustion engine and hydrogen fuel cell vehicles. From the graph, we can agree that internal combustion engine is a sustaining technology incrementally improving its performance. Initially let’s say in 1980’s the fuel economy of a vehicle was around 4-6 km/l of gasoline and now it is around 12-15 km/l. green house gas emissions have also reduced by introducing hybrid option. But it is predicted that internal combustion engine will reach the point ‘b’ somewhere by 2015. That is it will reach the saturation level of innovation. Further development in internal combustion engine will result in more of supply than demand. This is the time when people will anticipate the change, and the change of disruptive technology in our case it is hydrogen fuel cell vehicle. Initially it keeps emerging and improves the performance in new dimension and tries to attract the main market stream. During the time emergence hydrogen fuel cell through experimentation seeks commercialization. And it is predicted by 2020 it will seek commercialization. Meanwhile, the internal combustion engine will steadily grow beyond the customer demand and will start losing its hold in the main market. In 2020, at point ‘c’, the market is ready to accept high performance vehicle, in terms of fuel economy. And beyond this point, the hydrogen fuel cell vehicle keeps on improving rapidly. This will eventually bring the phase out of an internal combustion engine and forcing it out of the market by 2030 – 2040 completely and hydrogen fuel cell vehicle becoming the base technology. Beyond this it will improve incrementally until the new disruptive comes and phase out the hydrogen fuel cell technology. Green House Gas Emission Global warming is one of the prime reasons fro shifting the paradigm from internal combustion engine to hydrogen fuel cell vehicle. Following graph shows the global warming potential of gasoline, flex fuels and hydrogen fuel cell in various stages from manufacturing to the end of life of a vehicle. Figure 3: Global Warming potential comparison of 3 different types of Engine. It is clear from the graph global warming potential that is emission of harmful gases from a fuel cell vehicle is less than a gasoline and the flex fuel vehicle. From the graph, it is seen that only while production for the fuel of hydrogen fuel cell vehicle, the emission of harmful gases is high, but it is very less compared to the gasoline and flex fuels. Apart from that, research is also going on for producing hydrogen using renewably resources such as wind, solar and nuclear. 3. 2 Conclusion It is evident that hydrogen fuel cell vehicle is a disruptive technology and will cause a phase out for the internal combustion engine. But when we compare it to the Christensen’s framework, it slightly contradicts. Hydrogen fuel cell vehicles in literal sense are not targeting the lower market initially. The cost of the product is not low. But all other parameters remain the same. It is focusing on the new dimension and at the same time it is threat to the internal combustion engine world. Apart from this slight difference, hydrogen fuel cell vehicle is definitely a disruptive innovation, and will definitely lead to transformation of technologies and will change the basis of competition from fuel economy to green house gas reductions with the environmental pressure. 4 Current Scenario If we talk about hydrogen fuel cell in today’s world, it is still an emerging technology which looks solid and promising in terms of fuel economy and reduction in green house gas emission. Research in this particular area is going on all around the world since the global warming level is increasing and the environmental pressure is acting on all the governments. In this scenario, the companies who are already into research in this area will survive and the companies that are still not doing any kind of research or innovation and still trying to improve the sustaining technology might just phase out of the competition. Further we will see cases and findings of various companies in this area including oil industry, automotive industry and the industries related to this huge sector of industries. 4. 1 Oil Industry: Today, the energy sector is run majorly by oil industry. And majorly oil after refining is consumed by transportation industry. Around 90%of the oil is consumed by the transportation industry, and out of that around 50% of the industry consumes gasoline and the rest is diesel, LPG, Naphtha etc. Major players in this oil industry today are Saudi aramco, shell, BP, Exxon Mobil and chevron. Saudi Aramco (Saudi Arabia)is the major producer of the oil today and has the maximum exports all over the world, then it is followed by other companies. Apart from green house gas emissions and environmental pressure, the increasing rate of oil so frequently gives us an idea that even the oil reserves are diminishing day by day. Now increasing research and development in this area poses threat on oil industry as well. Even the oil industries have started doing research in this area. Basically these companies are doing research on how to produce hydrogen using the existing technologies in large scale. Following are some of the findings of the oil companies in this area. 4. 1. 1 Saudi Aramco (Source: http://www. keei. re. kr/keei/download/seminar/101117/II101118_b02. pdf, www. saudiaramco. com, www. mbifoundation. com/media/18961/final%20bpr. pdf) Following are some of the conclusion made by research and development department of Saudi Aramco. : * H2 production using existing petroleum infrastructure will be a potential economical option compared to other technologies. * Need to integrate the carbon capture and storage (CCS) technologies along with hydrogen production for efficient carbon management. Alternate hydrogen production technologies, such as electrolysis and renewable sources, have significant technical and economical challenges (energy intensive and high capital). * Significant progress made in the demonstration of liquid hydrocarbons to hydrogen. Apart from this, Saudi Aramco has also filed a patent in US office for the naphtha based fuels which can also be used for veh icular purpose. 4. 1. 2 Shell ( Source: http://www. shell. com/home/content/environment_society/environment/climate_change/biofuels_alternative_energies_transport/hydrogen/, http://articles. atimes. com and http://www. thelivingmoon. com/41pegasus/02files/Alternate_Fuel_Shell_Oil_Hydrogen. html) Shell had started its research on this topic since 1999 and had anticipated the change in the world of automotive industry and power sector long back. Shell has joined hands with the leading car making companies and power companies and working on this project. Shell is already working in collaboration with Siemens, Toyota, Daimler Chrysler and has reached a long way in this area. It has also opened various hydrogen fuel stations in United States of America, Europe and Asia. And it is offering free fillips at various fueling station just to promote the upcoming technology. Following picture is one of the fueling station in United States of America where hydrogen fueling is provided. Figure 4: Hydrogen fuel Station by Shell 4. 1. 3 BP: (Source: http://www. bp. com) Like Shell, BP is also one of the world’s largest energy enterprises, BP has been extensively involved in hydrogen energy demonstration projects around the world to explore feasible solutions to hydrogen economy. In China, BP and PRC Ministry of Science ; Technology have been co-working on a hydrogen energy project to set up China’s first hydrogen fueling station in Beijing. As one of the world’s largest energy enterprises, BP has been extensively involved in hydrogen energy demonstration projects around the world to explore feasible solutions to hydrogen economy. In China, BP and PRC Ministry of Science ; Technology have been co-working on a hydrogen energy project to set up China’s first hydrogen fueling station in Beijing. Apart from this BP has joined hands with the leading companies like Daimler Chrysler, Ford Motor Company, General Motors, Solarex and working on various projects like fuel efficiency, CO2 management, Hydrogen Fuel Cell. Apart from the companies all these companies also join their hands with various Universities who help the in doing their research. 4. 1. 4 Exxon Mobil: (Source: http://www. exxonmobil. com, http://www. dutchdailynews. com/air-products-and-exxonmobil-start-up-new-world-scale-hydrogen-production-plant-in-rotterdam/) Exxon Mobil again is not left ehind in the research of hydrogen fuel cell and the production of hydrogen on a large scale. Following are some of the research that Exxon Mobil is working on * It is conducting breakthrough research on Hydrogen Production Technology * It is also trying to improve its existing technology at the same time by continuously improving the efficiency of internal combustion engine and reducing the emission of harmful gases. * On 10th F eb 2012 Air products and Exxon Mobil started a large scale Hydrogen Production Plant in Rotterdam. Apart from this, ExxonMobil is also developing an innovative on-board hydrogen-powered fuel cell system that converts conventional hydrocarbon fuels such as gasoline or diesel into hydrogen for a fuel cell right under a vehicle’s hood. Apart from this there are various other small industries that are into this hydrogen fuel cell research for example Reliance from India is also doing its bit in this area. 4. 2 Automotive Industry We have seen the response and reaction of oil Industry so far, Now let us see the response of automotive industry worldwide. We shall go country wise in this case to know the response of various industries and development in various countries in this specific area. 4. 2. 1 United States Of America: United States of America is spending millions of dollars every year in the research of hydrogen fuel Cell. They have demonstrations with many private companies. Daimler Chrysler Company developed its first fuel cell truck in 2000. The main aim of USA is to make Fuel Cell Vehicle available at an affordable cost. General Motors: General motors one of the oldest companies of USA is planning to get 1000 fuel cell vehicles on road by 2013-2015. Ford Motor Company: Ford is also planning to launch its commercial hydrogen fuel cell vehicle in 2015. 4. 2. 2 Japan: One can say Japan is the very first to start the research in this area and it is since 1981. It was in Japan in Tokyo electric Company, Toshiba and an American based company fuel cell company manufactured and installed an 11 MW power plant (Source: www. platinummetalsreview. com/pdf/pmr-v33-i1-010-012. pdf). Apart from this the major Japanese automotive companies look promising in terms of Hydrogen uel cell vehicle compared to other companies in the world. Toyota: Toyota has promised in its recent Autocar show that it will start selling the hydrogen fuel cell vehicle in USA specifically in California, since by 2015 it is predicted that there will be 68 hydrogen fueling stations in California. (Source: http://content. usatoday. com/communities/driveon/post/2012/08/toyota-to-start-selling-hydrogen-fuel-cell-car-in-2015/1#. UHFOcE3Mj38) Honda: CEO Takanobu Ito just annou nced that Honda will launch a new fuel-cell electric car in the U. S. and Europe starting in 2015. It will â€Å"showcase further technological advancement and significant cost reduction. † Honda has already been letting consumers test its fleet of FCX Clarity hydrogen fuel-cell cars for a couple of years (Source: http://www. firstcoastnews. com/news/article/276774/11/Automakers-take-fresh-look-at-hydrogen-fuel-cells) Nissan: Nissan has also announced its interest in hydrogen fuel cell vehicle and has declared that it is ready to mass produce hydrogen fuel cell cars by 2015 (Source: http://www. irstcoastnews. com/news/article/276774/11/Automakers-take-fresh-look-at-hydrogen-fuel-cells) 4. 2. 3 Europe: Europe is not left behind in this research. All the major brands BMW, Mercedes Volkswagen etc have shown interest in hydrogen fuel cell, but at the same time have said hydrogen fuel cell will take at least 10 more years to commercialize. 4. 2. 4 India: India is the place where we can say Christensen’s framework is applicable perfectly. He re the auto rickshaw for the lower end market has been made using hydrogen fuel cell. t was displayed at pragati maidan in January 2012 and is expected to hit the road by 2015. Source: http://www. nytimes. com/2012/10/02/business/energy-environment/hydrogen-fuels-autorickshaws-and-dreams-of-cleaner-air. html? pagewanted=all_r=0) Apart from this biggies like TATA Motors and Mahindra and Mahindra have shown interest in this area. Tata Motors have manufactured the bus based on hydrogen fuel cell technology known as starbus. Following figure shows the Auto Rickshaw and the Hydrogen fuel cell Bus Figure 5: Hydrogen fuel cell vehicles in india Following are some of the comments from various high profile executives from various companies: * Executives from Ford, General Motors, Chrysler and Volkswagen see fuel-cell vehicles as being further out, and most have not said when they’ll have vehicles on the market. * â€Å"We don’t see it as early as Toyota does,† said Oliver Schmidt, general manager of engineering with the VW Group. â€Å"We see it in the 2020 time frame. * Joe Bakaj, Ford vice president of powertrain engineering, said, â€Å"The question is when (will) fuel-cell vehicles become affordable to customers,† specifically when the fuel-cell stack competes with the battery pack on cost. * â€Å"Within 10 years, I think they will be as affordable as full battery vehicles, and the fuel cell will have a big advantage in range,† Bakaj said. â€Å"We think it will happen in the next 10 years. † * Gary Smyth, GM executive director work ing on global research and development, said he sees little commitment in the U. S. to the necessary infrastructure by 2015. Source: http://content. usatoday. com/communities/driveon/post/2012/08/toyota-to-start-selling-hydrogen-fuel-cell-car-in-2015/1#. UHFOcE3Mj38) Part from all this various other countries and companies have shown immense amount of interest in hydrogen fuel cell Recently Korea and Korean company Hyundai has also announced an hydrogen fuel cell vehicle launch by 2015. So the major companies all around the world and the allied companies are responding really well to the upcoming technology of hydrogen fuel cell and all of them are doing their bit to save the environment. 5 Conclusion: It is very clear from the above assignment that hydrogen fuel cell is the future of the world. It is definitely one of the biggest disruptive technologies of all time. Biggest because, once the technology is commercialized, many big players all around the world will have to change their base of technology. Technology innovation and upcoming technologies are posing threat on the current industry and are eventually forcing companies out of business. New technologies are exerting power to shape the market and change the basis of the competition. Hence, it is important for the companies to continuously assess the technologies and capabilities. How to cite Disruptive Innovation, Essay examples Disruptive Innovation Free Essays In order to remain afloat in this ever changing market, companies must have a sound proof strategy. According to Thompson, Peteraf, Gamble and Strickland, a company’s strategy is its action plan for outperforming its competitors and achieving superior profitability. (Thompson, Peteraf, Gamble and Strickland p. We will write a custom essay sample on Disruptive Innovation or any similar topic only for you Order Now 4) One well known strategy or theory of many companies is a term called disruptive innovation. Disruptive innovation was coined by Clayton Christensen. It explains the process of a product or service preliminary application initiating from the bottom of the market that replaces an already established product or service. This theory has created a significant impact on management practices in all types of industries. It has created debates of how â€Å"executives and managers are in need of research that will elevate the pursuit of successful innovations from a gut-level, intuition-driven art to something more closely resembling a science based on repeatable processes with predictable results.† (Raynor, p. 27) In doing so, it has also created a sense of conflict between entrants, incumbents and disrupters to see which organization will remain the top supplier. Innovation is always on the top mind for all CEOs. Understanding how to identify disruptive innovations before they become mainstream and take advantage of the ‘†white space† is a skill to cultivate. Disruptive Innovation patterns are always changing and sometimes are very difficult to see because of it’s rapid growth. Similarities; Raynor: Disruption theory can be used to shape existing innovation ideas in ways consistent with the theory’s prescriptions. As of now the disruption theory of innovation is the only one with evidence to support the assertion that it can improve predictive accuracy. 1. Used to shape existing innovation ideas in ways consistent with the theory’s prescriptions 2. a particular perspective on innovation – is based on its superior explanatory and predictive power 3. entrants attacked successful incumbents by adopting the incumbents’ models and technological solutions – what he called a â€Å"sustaining† strategy-they tended to fail. However, driven by their desire to grow, the upstart entrants were strongly motivated to improve their initial offerings in ways that would allow them to compete effectively for the larger, more lucrative mainstream markets. This was the entrants’ â€Å"upmarket march,† and entrants that marched upmarket successfully eventually captured the customers that had been the incumbents’ mainstay. Differences: Whatever ambiguities might remain in making the relevant categorizations (incumbent vs. entrant; sustaining vs. disruptive) the data reveal that overall; disruption theory makes better prediction possible. In contrast, entrants tended to succeed by combining a business model tailored to the needs of a relatively less attractive market – the entrants’ foothold – with an ability to improve their original solutions in ways that allowed them to provide superior performance that incumbents were unable to replicate – the upmarket march In contrast, I make a more limited and modest claim: disruption theory can deliver statistically significant and practically material improvement in the ability to innovate successfully. Christensen and Overdorf 1. ? Difference – Managers lack thinking about their organizations capapbilities as they think about individual peoples capabilities. Pg 68 2. Our research suggests that three factors affect what an organization can and cannot do; its resources, its processes and its values pg 68 3. Differences;or similarities . As companies become large, they lose the ability to enter small emerging markets. Cause by an evolution of values. Pg 70 4. Disruptive innovation can create an entirely new market through the introduction of a new kind of product or service, one that is actually worst. Pg 72 5. Differences: Sustaining innovation are nearly always developed and introduced by established industry leaders. But do not cope well with disruptive innovations. Pg 72 6. Similarity: DI occurs so intermittently that no company has a routine process for handling them. Inconsistent with the company’s value. How to cite Disruptive Innovation, Papers