Saturday, November 30, 2019

John Gardner, Grendel Essay Example

John Gardner, Grendel Essay Grendel by John Gardner In the novel Grendel, by John Gardner, the main character Grendel encounters two other characters who greatly influence his view about the world around him. One of which is The Sharper and the other is the dragon. They both influence Grendels views on life in a unique ways especially since he looks at his life as isolation due to his communication. The Dragon, is an interesting and intelligent character who claims to know everything. Hes a huge, red/golden dragon that lives in a cave filled with gold and gems. The dragon sees the world as a meaningless place which wore ff onto Grendel after their encounter. When Grendel arrived at the cave, the dragon was waiting for him and took full advantage of Grendels fear of him. On page 58 the dragon said, Ah Grendel. YouVe come! This shows the dragon was waiting for his arrival. They were talking about the Shaper and such. However, after this encounter with the dragon, Grendel sees the world as a meaningless place. The dragon influenced Grendels overall looks on life by pushing him even more towards isolation. The other character that influences how Grendel views his life of isolation is known s the Sharper. The Sharper represents the power of art and imagination to the people he tells his tails too. His positive attitude and spirits lifted Grendel up and brought hope into his life. The author gave such an important character very little characterization. Grendel is a very unique character that you need to take time to understand his full character. He views his life as isolation because of his relationships with humans and the way he reacts to others. He lacks communication because every time he tries to interact with humans, it ends in frustration and isappointment. We will write a custom essay sample on John Gardner, Grendel specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on John Gardner, Grendel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on John Gardner, Grendel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Unfortunately most of the time he finds himself trapped in a state of mind where its a one-way communication or talking to things such as the sky and gets no response. Even his own mother is unable to communicate with him. On page 56, it says She whimpered one sound: Dool-dool! Dool-dool! And the hardest part is that Grendel and humans share a common language however the humans disgust and fear of him overrule all of that. Grendel is Just a character who you truly have to have your eyes and ears open to understand him.

Tuesday, November 26, 2019

Free Essays on A Rumor Of War

â€Å"As wretched, awful and savage as any war can get, all wars have this element of thrill and excitement in them†¦Ã¢â‚¬  Caputo said, in an interview with CNN. A Rumor of War was just that, it discussed everything from gruesome encounters with the Viet Cong to descriptions of the horrible weather. Philip Caputo’s, the author of A Rumor of War, use of vivid language made the book come alive, as if it were a movie. Philip Caputo was not only an amazing Marine Lieutenant, but he was also a very talented writer. This book was the first book that dealt with Vietnam reasonably and it gave people a sense of what the war was like. Philip Caputo, born in Chicago in 1941, went into the Marine Corps straight out of high school. He learned everything he needed to know at Quantico in Virginia. Caputo first landed in Da Nang in 1965 and was still as intrigued with war as he was at age 24. He, along with the other U. S. ground combat marines, expected to be there for a period of time between 30 to 90 days. However, he was on a tour of duty for 16 months and served as a Platoon leader for One-Three and lead his men through several of their life changing experiences. After a while he was assigned as the assistant adjutant because the former one, Lieutenant Schwartz, was going to take command of a rifle company. Caputo was not very thrilled about his switch, but he went with his head held high. While he was the assistant adjutant he had to count the bodies and tally them up. Not long after, he volunteered for a line company in the First Battalion. There, he was put in charge of a Platoon leader for C Company. While he was there, his platoon had many encounters with the Viet Cong. In the year of 1966, Philip Caputo’s experiences ended in a court-martial when two of his troops killed two civilians. Once he returned home, he was sent back to Vietnam, but this time he was a consultant for the Chicago Tribune. A Rumor of War was an ama... Free Essays on A Rumor Of War Free Essays on A Rumor Of War â€Å"As wretched, awful and savage as any war can get, all wars have this element of thrill and excitement in them†¦Ã¢â‚¬  Caputo said, in an interview with CNN. A Rumor of War was just that, it discussed everything from gruesome encounters with the Viet Cong to descriptions of the horrible weather. Philip Caputo’s, the author of A Rumor of War, use of vivid language made the book come alive, as if it were a movie. Philip Caputo was not only an amazing Marine Lieutenant, but he was also a very talented writer. This book was the first book that dealt with Vietnam reasonably and it gave people a sense of what the war was like. Philip Caputo, born in Chicago in 1941, went into the Marine Corps straight out of high school. He learned everything he needed to know at Quantico in Virginia. Caputo first landed in Da Nang in 1965 and was still as intrigued with war as he was at age 24. He, along with the other U. S. ground combat marines, expected to be there for a period of time between 30 to 90 days. However, he was on a tour of duty for 16 months and served as a Platoon leader for One-Three and lead his men through several of their life changing experiences. After a while he was assigned as the assistant adjutant because the former one, Lieutenant Schwartz, was going to take command of a rifle company. Caputo was not very thrilled about his switch, but he went with his head held high. While he was the assistant adjutant he had to count the bodies and tally them up. Not long after, he volunteered for a line company in the First Battalion. There, he was put in charge of a Platoon leader for C Company. While he was there, his platoon had many encounters with the Viet Cong. In the year of 1966, Philip Caputo’s experiences ended in a court-martial when two of his troops killed two civilians. Once he returned home, he was sent back to Vietnam, but this time he was a consultant for the Chicago Tribune. A Rumor of War was an ama...

Friday, November 22, 2019

Paper Crafting Assistance from the Professionals

Paper Crafting Assistance from the Professionals â€Å"What is an English essay?† While this sounds like the easiest thing on the planet, we often get asked this question. As a student, you know the drill! There’s no way you will evade crating an English paper. This is just one of those essays that you have to write at one point in your academic life. Are you confident that you have the necessary skills to complete this paper? Do you even have the time to write this paper by yourself? Are you certain that you will ace this paper? Most students cannot craft their papers for varied reasons. First, they lack time to handle their assignments because they are tied up with other responsibilities, such as studying for exams, going to class, and completing other papers. Probably, they just want to relax and have a good time with friends. Other students are not skilled enough to complete these papers by themselves. They lack the know-how to craft these assignments, and they need assistance or a guide on how to go about it. Our service is the answer to all your assignment problems. Leave your paper to us if you’re looking for a professional writer that can create a persuasive paper and meet your deadlines. Still, if you need help on how to write an English essay step by step, you’ve come to the right place. We will guide you that way you can create an outstanding paper for yourself. Guidelines on How to Write an English Essay Creating such a paper may sound easy, but it isn’t. You must put several things into consideration before starting. If you need guidance on how to create such a paper, then you’ve come to the right place. Our service understands how students struggle with creating even the simplest papers. It is very normal to struggle with creating an essay even if you have been doing it for decades. However, once you master how to do it, it gets easier. Our guide is intended to make life easier for you. We have compiled a list of guidelines and tips that can help you while writing an English essay. Make use of them to increase your chances of getting a good grade in your assignment. The Guide on How to Start an English Essay Now that your professor has handed you an assignment, you are conflicted on how to begin an English essay. The first thing that you need to understand is what you are being asked of. Do you understand what the question or topic expects of you? There are important terms that you have to look out for since they act as guidelines on how you should come up with your response to the topic question. Comprehending what is expected if you will not only enable you to structure your paper properly, but it will also show you the direction in which you should take your research to answer the questions effectively. If you are to write on a topic of your choice, make sure you choose something that you’re passionate about, but it still has to be relevant. Next, research on the topic. If you intend to achieve high marks, make use of academic research articles. You must go through several sources before choosing the most relevant for your topic. Once you’re done conducting your research , create an outline of how your paper will look like. These are requirements that have to be adhered to in the structure of an English essay. Even though questions may be different and education levels may be varied, all these papers will follow a similar structural basis every time. Crafting successfully is dependent upon comprehending the structural rules. Your paper has to begin with an introduction which will sum up how you intend to answer the question, and the course that your arguments will follow. The main body will follow what has been set out in your introduction. Present your arguments coherently and logically, and link your paragraphs so that they flow from one to the next. Finally, the conclusion should sum up what you have presented and deliver the message that you intend the audience to take away with them. Next, refine your arguments. Ensure that once you’re done with the first draft of your paper, you refine your arguments. Make sure that they particularly address the question, and that your content flows coheren tly. You can take a break once you’re done, and start later after you’ve relaxed. Alternatively, you can read out your text aloud to judge on the flow and coherence. Finally, make sure that your paper adheres to the basic formatting guidelines that have been laid out by your professor. If you fail to do so, there is a chance that you perform poorly despite crafting a good paper. Additional Tips for Writing an English Essay You must utilize these tips on how to make an English essay. Make the most out of them if you hope to attain an excellent grade: Planning Will Come in Handy Even if it will seem like a waste of time, especially when you’re caught up with other academic responsibilities, it is always important that you brainstorm for a while before starting your paper. This will enable you to come up with the best-supporting ideas, instead of those that just come into mind, then position them in your paper accordingly. Make sure that your best supporting idea which makes the strongest case, and the one that you have the most knowledge on coming first. Even if you have the best-written paper, you can fail because you placed your arguments ineffectively. Aim for Variety Make use of vocabulary and sentences of varying complexity. Stop using the same words over and over. Constant Practice Good writing cannot happen overnight. Constantly practice mastering the art of crafting good English essays. Order from Our Service Today for Top-Notch Assistance Going through our guide is one thing. Comprehending how to write a good English essay is an entirely different thing. Don’t feel frustrated even though you haven’t grasped the entire process. We are at your service if you need assignment help. Order from our service today, and leave all your assigning burdens to a professional writer capable of handling them.

Wednesday, November 20, 2019

Engineering Management - Assignment EM1 Research Paper

Engineering Management - Assignment EM1 - Research Paper Example A low ratio in comparison with industry averages indicates an inefficient use of business assets. The Return on Assets Ratio is calculated as follows: Return on Assets = Net Profit Before tax / Total Assets = 1M / (1.2M + 0.7M -0.5M) = 1M / 1.4M = 0.714 Return on Investment (ROI) Ratio Return on Investment Ratio is the ratio of percentage of return on funds invested by the owners. The ROI is perhaps the most important ratio of all. The ROI should be high enough for an investor to invest in risk taking business proposition. The ROI is calculated as follows: Return on Investment = Net Profit before Tax / Net worth. (Word Count = 497) 1. (b) Do you think the above structure is satisfactory How would you change the structure and why would you change it To find answer to the above question first we have to look at what is an Organisation Structure I will just quote one, which I feel gives the essence of organization structure. 'The structure of an organization [is] the sum total of the ways in which it divides its labor into distinct tasks and then achieves co-ordination among them' (Mintzberg, 1989).' In analyzing the organization structure of Tees Valley Doors (TVD), I find that the organization structure is lacking some vital points. 1. This is a top-heavy organization structure. The total no. of employees are 70. For which there are 3 whole time Directors, 6 managers. 2. The allocation of jobs to the Directors are also not proper e.g. the Distribution Manger is having 4 assistants under him and the Warehouse manager is having 5 operators under him. I feel the posts of Managers here are superficial. It should be the job...It is calculated before income tax because tax rates and tax liabilities vary from company to company for a wide variety of reasons, making comparisons after taxes much more difficult. The Net Profit Margin Ratio is calculated as follows: This ratio reveals how well inventory is being managed. It is important because the more times inventory can be turned in a given operating cycle, the greater the profit. It is stated that inventory turn over is three times a year. This measures how efficiently profits are being generated from the assets employed in the business when compared with the ratios of firms in a similar business. A low ratio in comparison with industry averages indicates an inefficient use of business assets. The Return on Assets Ratio is calculated as follows: Return on Investment Ratio is the ratio of percentage of return on funds invested by the owners. The ROI is perhaps the most important ratio of all. The ROI should be high enough for an investor to invest in risk taking business proposition. The ROI is calculated as follows: 2. The allocation of jobs to the Directors are also not proper e.g. the Distribution Manger is having 4 assistants under him and the Warehouse manager is having 5 operators under him. I feel the posts of Managers here are superficial. It should be the job of supervisors to handle operators and assistants.

Tuesday, November 19, 2019

Critique of relevant readings and other research on whole school Essay

Critique of relevant readings and other research on whole school development and SDPs linked to my SDP - Essay Example Clough and Corbett say that first education involves professionals been given the responsibility to deal with the handicapped and ‘difficult-to-teach children. Children with special needs need to be taken from normal schools to special schools, which can adequately cater for their needs. Where teachers have special training to handle them and the facilities suit them. Social response sees special education arising from social processes. It is true to say that the education acts of 1981 with its formal structure of assessment and statementing made it possible to remove the boundaries of public expenditure and made it possible to maintain the status quo. Clough and Corbett (2006) say that the different approaches to curricular all circulate upon the fact of what we ask the learner to do, how and when we ask it. This will help the learner establish success, as the community sees it. Using Stenhouse`s research they say that in order to bring into practice classroom and teaching pla ns closer a teacher evaluation is needed for curriculum development to take place. They say that it is only recently in the last decade that school effectiveness was considered something important in schools. Disability studies are entirely different from educational studies. They cite the work of Oliver who wrote the paper ‘The Social and Political Context of Educational Policy: The Case of Special Needs’. Ainscow (2006) inclusion associated with children with special needs when it comes to education. This meaning is gotten from the Education Act 1986 in which inclusion was seen as an act of temporarily or permanently removing a child from school institutions because of disciplinary causes. He defines inclusion as a process that involves overcoming pressures of exclusion, instead of seeing inclusion as being stopped from attending school, seeing it as a way of discriminatory, devaluing and self protection that takes place in the schools and society There are three defi nitions that he gives that the majority of people can accept. The first is that inclusion a way of improving the child`s participation and reducing their exclusion from cultures, the curricula and the communities of the local schools, secondly that it is revising the practices, cultures and practices so as to deal with the different variety of students in schools, and lastly the participation, presence and achievement of children how are likely to face exclusion pressures. Practices such as the reduction of bullying and including parents and professionals in the surroundings of the school in its running are also key aspects of inclusion. Staff in learning institutions should be included when making decisions about learning and teaching activities. The various identities and family backgrounds of the students should also be put into consideration; this will support learning and boost participation of students in school work (Holye, 1). Hoyle (2008) the government wanted that every ch ild no matter their background to have access to health and that they are safe, able to enjoy and achieve, make a positive contribution and that they are able to their economic well-being. This involves the institutions giving these services to children such as hospitals, the police and school coming together and establishing ways of delivering their services effectively. There are other challenges that the government of England has to deal with other

Saturday, November 16, 2019

FEU Admission Policies for incoming Freshmen Essay Example for Free

FEU Admission Policies for incoming Freshmen Essay The following policies for admission and retention shall be effective School Year 2012-13 and apply to all incoming freshmen and transferees entering the school in that school year. 1. All incoming first year shall be subject to the University’s admission requirements, as administered by the Admissions Office 2. Students pursuing a degree in Accountancy shall be enrolled initially in the Bachelor of Science in Business Administration-Major in Internal Auditing program (BSBA-IA). 3. To be eligible for admission to higher studies in the BSBA-IA program, BSBA-IA students shall pass a qualifying examination to be administered by the Institute after they have taken Fundamentals of Accounting Part 2. This is usually scheduled near or at the end of the 1stSemester in the second year of the curriculum. Students enrolled in other BSBA majors who have completed 12 units of Fundamentals of Accounting Parts 1 and 2 may take the examination and be admitted to the BSBA-IA program if qualified. The result of the qualifying examination is final and not subject to appeal; no retakes are allowed. Non qualifiers shall be advised to shift to another BSBA major. Non qualification after this first qualifying examination is a permanent disqualification from the BSBA-IA program. 4. To remain in the BSBA-IA program the student must meet all of the following requirements: A. GWA of 2. 0 or better in all accounting, law, and taxation subjects, with no grade lower than 2. 5 in any of these subjects B. Students may continue in the program only if the non-qualified subjects are re-enrolled and the required passing grade is attained. C. Pass a comprehensive examination at the end of each academic year covering all major subjects in the year level for the academic year; unsuccessful examinees may be advised to shift to another major, re-enroll some courses, or retake the examination. Students who do not meet the grade requirement are barred from taking the comprehensive examination. 5. All 4th year BSBA-IA students who have completed all course requirements shall be eligible for graduation with the BSBA-IA degree. To be admitted to 5th year BS Accountancy, the student must pass a written comprehensive examination to be taken at the end of the 4thyear, BSBA-IA, Non-qualifiers may retake the comprehensive examination any number of times to qualify for 5th year BSA 6. To qualify for graduation with the BSA degree, the student must pass a comprehensive written examination at the end of the 5th year; non passers may retake the examination any number of times until finally qualified. Students who fail for the third time shall re-enroll at least 6 units of 5th year subjects as recommended by the Dean or Associate Dean. Passing the written comprehensive examination is an absolute requirement for graduation.

Thursday, November 14, 2019

Events Surrounding Josephus writing Description of the Roman Army Essay

â€Å"This account I have given the reader, not so much with the intention of commending the Romans, as of comforting those that have been conquered by them, and for the deterring others from attempting innovations under their government. This discourse of the Roman military conduct may also perhaps be of use to such of the curious as are ignorant of it, and yet have a mind to know it.† –excerpt from â€Å"Description of the Roman Army,† by Josephus Josephus, a Jewish priest, was said to be hated by his Jewish people for the relationship he held with Rome and the Romans hated him because of his ties to the Jewish faith. His writings have been criticized as being nothing more than Pro-Roman propaganda. Born in the year 37 C.E., a few years after the time of Jesus, Josephus was born Joseph ben Mattathius, in Jerusalem. He grew up in the Early Common Era, during the time the Romans occupied his Jewish homeland. His father was a priest and his mother was of royal descent. He was well educated, fluent in both Hebrew and Aramaic and spoke but could barely write in Greek and Latin. By the age of 14, he was being consulted by high priests in the matters of Jewish law. He was a very intelligent, young man. He was a Jewish priest, a scholar, and a historian. In his early twenties, Josephus was called away to Rome to negotiate the release of some priests being held hostage by Emperor Nero. Upon his return, he found that his nation had begun a revolution with the Romans. He was then drafted into becoming commander of the revolutionary forces of Galilee. He spent more time trying to work out internal problems than fighting the Roman Army. When Jotapata, the city he was defending, was taken over by Roman General Vespasian, he and h... ...rationalized that he might’ve done whatever he could to please his captures. I believe that from reading â€Å"The Description of the Roman Army,† that Josephus really, truly, admired the Roman Army. He did believe them to be superior organization. He described their nature as being a â€Å"perfect discipline† and described them as very efficient. He goes on to say that â€Å"their opponents cannot match theses qualities.† It is understandable that his own people would consider him a traitor, because he is glorifying the Roman Army, the army that destroyed his people. This is a historical document, however accurate or inaccurate it might be, it is one of the very few pieces of writing we have from back in the time of the Jewish war. It is highly influential. I think it’s a very interesting piece of history. It gives us some perspective into this classical period in time.

Monday, November 11, 2019

Hearts R Us Case Essay

Under normal circumstances, preferred stock is classified as an equity item. However, there are certain cases in which preferred stock could be classified differently on the balance sheet. According to FASB ASC 480-10-25-8, any financial instrument that carries an obligation to repurchase the issuer’s equity shares would be classified as a liability. In this case, the contingent redemption right would fall under this scope dictating that the preferred stock would fall under a liability. The liability would carry a credit balance. It is also imperative to disclose the unusual voting right of electing one board member, the conversion rate, the additional protective rights and the rights of first refusal and co-sale rights in summary form in the financial statements. This falls under FASB ASC 505-10-50-3 which states â€Å"an entity shall explain, in summary form within its financial statements, the pertinent rights and privileges of the various securities outstanding.† Since Hearts R Us did not obtain FDA approval by the fifth year anniversary they are subject to their contingent redemption price which obligates them to redeem the stocks for par value. This is set by FASB ASC 480-10-35-3 which determines that if the settlement price and date, which in this case is the par value for the price and the fifth year anniversary for the date, are fixed then the firm would subsequently pay the fixed amount. This would result in a debit to the account in which the liability was placed under. If Hearts R Us were to fall under SEC requirements, it would still not change because according to FASB ASC 480-10-S99-3A â€Å"preferred securities that are redeemable for cash or other assets to be classified outside of permanent equity if they are redeemable (1) at a fixed or determinable price on a fixed or determinable date, (2) at the option of the holder, or (3) upon the occurrence of an event that is not solely within the control of the issuer.†

Saturday, November 9, 2019

NSU Financial Aid Essay

Your impression about NSU FINANCIAL AID in comparison with the best Universities of home and abroad Private University Act was authorized in 1992 which obligates private universities to offer scholarships of its poor but worthy students. This act is followed by most of the private universities; however some universities go beyond and do more than the minimum requirements to comply with this act. Among these liberal universities is North South University. Every year, NSU grants a total of around more than 500 students’ full or partial scholarships. Some other private universities like BRAC University, Independent University, Bangladesh (IUB), East West University also has financial aiding opportunities for their students. While they offer generous and reasonable aid to students, they do not seem as enthusiastic as NSU in this program. Researching personally, I found that their websites are not equally as helpful and informative as NSU’s website. NSU’s website provides detail information about the requirements and procedures to apply for financial aid. EWU provides aid either during admissions or after completing one whole year. While BRACU did not state how it aids its current students based on performance. IUB offers aid only through admissions and not on university performance. Abroad, only USA provides good financial support for foreign student. Other countries provide very limited offer to international students. For example Universities in Australia are only lenient in providing scholarship to students who holds Australian passport. Universities like Harvard, MIT and Yale offer full scholarships on needs and merit basis. But then again, universities like Harvard, MIT and rest of the Ivy League colleges, what are the chances for an international student from this part of the world. Also abroad universities/colleges in USA, Canada provide financial assistances for students who may not be academically talented but talented in other fields like sports, music, drama and other activities. However, neither NSU nor any other private universities have this opportunity provided for their students. After going through the whole application process, I found the process to some extent smooth except for collection the form from the bank and also standing in the long queue for four hours just to submit my form. Aid is offered among the highest scorers of the admission test, the current students who perform well and has a healthy CGPA and siblings who currently are studying in NSU. This acts as an incentive for students to concentrate on their studies and do well in their courses to maintain a GPA of 2.75, to me that’s relatively easy. So after doing my research my impression is that even though there are certain areas of improvement, unless I am going abroad, which I am not, NSU is my best offer. I am glad to be in NSU and get this financial aid offer; it is way better than any other offers in any other private university in Bangladesh.

Thursday, November 7, 2019

Coca Colas Micro and Macro Environment Essays

Coca Colas Micro and Macro Environment Essays Coca Colas Micro and Macro Environment Paper Coca Colas Micro and Macro Environment Paper Macro inappropriatenesss main role is to match competences, abilities and resources within the organization and market opportunities outside outside of the organization. Understanding of customers needs is main essence of whole story but marketers should also be aware of factors and forces that can cause customer needs to be evolve. A change in customers needs will directly affect ability of organization to serve customers, this really implies for marketers to be aware of what is happening in external or macro environment. Objectifications. Com[accessed : 11 seep , 2009 )surest Bed (2004) describes Macro environment as composition of social and international ores that affect the society within which an organization operates. There is not much that companies can do to control these powerful forces therefore it is very much of importance for marketers to understand these factors and forces so that they can devise an optimal marketing strategy to handle these conditions. According to Kettle(1984), The macro environment consist of the larger societal forces that affect micro environment (internal). These forces are Peg Peg Upstart . Peg marketing Mix ,Econometrical Kumar(2004) suggested that this element indicates economic trends of external environments and identifies overall economic disposition of individuals and society , their paying capacity , earning , interest rates , inflation and unemployment rates. This factor is of very much importance as customers sort out their needs according to their paying capacity. For example if overall economical disposition of a town is not that good , it means people living in that town are less capable of spending much , this analysis can help marketers to select right kind of products in that town. Demographical is study of human populations in terms of size, density, action, age, sex, race, and occupation . It can identify the different age structure, which is necessary, as marketers need to know who they have to serve, it allows them to make the profit making decisions for the marketing mix. Identify trends in population growth at relevant ages for your industry(there may be zero population growth in general but high growth in the number of people over 65). It help identify marketers of their customers, less growth of married couple in town shows that there is an increase in unmarried people and civil partnerships and usually it is seen that unmarried couple in different regions f the world tends less attracted of having children , eventually can be summarizes that less married people , less consumption of children products particular to that area. Weatherboardings. Com , [accessed : 09 Seep , macro legal environment identifies legal changes and restriction for products to launch and grow their profitability , for example in many areas of world some products are not liked and allowed to sell due to societal or religious obligations , in many areas some particular products and trends are warm welcomes , an example of this is pork and wine which is not permitted to trade legally . Therefore major food chains as McDonald and KEF use other sources to serve their customer. Political and sociologically and social macro environment identifies societal motives and trends , for example , in modern day world people prefer organic foods and greener environment , social behaviors , values and norms , society attitude towards different issues as global warming , make of family structure etc . Politically these issues are legalized in different areas of the world. Technologically identifies changes in daily life technological scenarios of societies as now online markets has taken place of high street , online renovations play an important part in daily trade of economy. Manage. Com [accessed : 09 Seep 2009 ])intercultural forces are also an important players in this regard as it heavily matters , what kind of weather a particular group of people living in. You cannot sell fur coats in Kenya and most parts of warm weathered countries, especially in hot summer. Likewise in Russia and Canada thin clothes are rare and clothes to cope with tough winter season are most likely to be accepted. The natural environment consists of natural resources that are required as inputs by marketers , natural disasters can cause a change in demand. The cultural environments environment consist of institutions and other forces that affect societys basic values, perceptions, priorities and behaviors An organization must carefully watch and respond to changes in these forces as they all can shape opportunities and also create threats. (schoolteachers. Us C accessed : 11 Seep , 2009 )The Coca-Cola Counterrevolutionary Coca-Cola Company is the biggest name in beverage industry , largest manufacturer , distributor and marketer of non alcoholic beverage concentrates and syrups in the world and one of the largest corporation in United States and Europe. The company is famous for TTS most famous product Coca Cola it was invented by pharmacist John Stitch Phenomenon in 1886. Formula and brand was bought by Coca Cola in 1892 , besides this flagship product Coca Cola currents sells near 400 brands over 200 countries and territories and serve 1. 5 billion serving per day. The company operates on franchise system from 1889 where The Coca Cola only produces concentrated syrups which are then sold to various bottlers throughout the world. Headquarter of Coca Cola is in Atlanta , Georgia and its current chairman is Mutter Kent. Wisped. Com [access : 13 Seep 2009] Bottlenecks cola normally produces concentrated syrups an then sell these syrups to its franchise bottlers who hold franchises, Coca cola bottlers , who got exclusive contracts with parent company then produces finished products in cans and bottles from concentrates syrup and add filtered water and sweeteners. The bottlers then sell and distribute resulting product to retail stores , vending machines , restaurants and food services etc. One important exclusion of this relationship between Coca Cola and its bottlers is fountain syrups in United States where Coca Cola directly sell and manufacture fountain syrups to authorized fountain wholesalers and retailers. In 2005 , The Coca Cola had equity positioning in 51 unconsolidated bottling, canning and distribution operations that resulted nearly 58 % of volume notable exception to this general relationship benzene TCL and bottlers is fountain syrups in the United States, where TCL bypasses bottlers and is responsible for the manufacture and sale Of fountain Syrups directly to authorized fountain wholesalers and some fountain retailers. In 2005, The Coca-Cola Company had equity positions in 51 unconsolidated titling, canning and distribution operations which produced approximately 58% of volume. Toecap-Colombian. Com[ access : 15 Seep , 2009 of Macro environment on Coca Colonial will discuss how macro environment has change course of strategy of Coca Cola Demographic environment has a solid impact on soft drink industry in different ways , youth and young adults are major consumers of Coca Cola , as a result of less fertility of ass there is a major decline in this volume of consumer group , moreover worst economic situation has sent common consumers in deep stress. Number of consumers for alcoholic drinks has risen in last year. Surveys has shown that underage of 25 , alcoholic drinks usage has risen significantly this has dropped popularity of soft drinks . New brands with zero sugar and diet products by Coca Cola has attracted many customers of old age to come back to these drinks. The society is now more educated and concerned. Soft drinks arent considered healthy, and as people know of the problems linked with drinking bad drinks that rot teeth, it has an effect on the soft drink industry . There are many developments in the bottling, to suit image, such as Coca-Colas slick shape, the different sizes, which provide more acceptability and market attractiveness. Coca Cola is main sponsor for sports events in all areas Of the world , this make people feel that Coca Cola is helping society for the sake of good as they expect from large organizations to help society. (A Buckley , 1993)Economical situations plays an important role in macro environment . In the soft drink industry prices vary significantly. Cheap Products attract more customers than expensive ones especially in times of economic struggle. In year 2008 net assets and income for Coca Cola has dropped due to economic struggle factor as this Coca Colas product is mainly unconsumed by young people , decline in earning of parents has minimized their budget and spending capacity for their children. The natural environment problems or people concerned of greener world are more satisfied as cans are recycled after usage and create no harm to environment. We have seen many alterations of flavor inventions, and then many more flavors too. These include diet and caffeine free to attract the more healthy conscious, many fruity-flavored soft drinks, and many more. His is due to the technology environment, Industry is using the developments in technology to provide more varieties to access a greater market. G. Lancaster and P. Reynolds , 1998) Political , legal environment , The enhanced concern for the environment also comes under the topic of cultures. Besides, cultures have many other influences, like peoples views about themselves that affect the market. Coca-Cola, promoted that there is an image associated with drinking their product. People use its products as a way of self-expression so they buy what will make them feel good. For example national celebrities images are printed on cans and bottles , green coke is also an example. Conclusion have seen that there are still lot of room for Coca Cola to do in arrest place. Especially now with changing macro environment forces that are compelling market to shrink for soft drinks. Coca Cola has realized change in external environment and introduce some new products and price ranges including offers for retailers and individuals. diet coke and zero coke are brands to attract customers who are more concerned about their health. In 2007 low and now sugar products were launched making this range up to 53% from 2001 in Britain . Glacial vitamin water is launched in London which is single packing of 500 ml With three different flavors of orange , lemonade and raspberry/apple. In the soft drink industry these forces are mostly all positive and therefore can benefit the consumers. Part Bodacious how marketing mix is used by selected organization to gain competitive advantages Marketing MixlntroductionMarketing mix is a concept first presented by Neil H. Borden in his articles in 1964 , Borden started using this term after Scullion named marketing manager a mixer of ingredients. McCarthy grouped these elements into 4 AS. Afterwards as industry grew more complicated and integrated especially after technological boom that brought world globally on a scenario of local market , now to grasp he view more comprehensively it is also described as ups by some authors. (Wisped. Com [ accessed 1 7 Seep decisions mainly fall into these controllable elements or categories :Productions can be any tangible or intangible entity introduced in market. Its main features customer needs;Profitable;Can attract customers (appearance)Perceiving is an important ingredient of marketing mix because price influences on from both angles , if prices are high , people would other cheap products but on the same time people would consider it a prestige and high standard of buying this product. But if price is low it will have as a same impact as in case of high , so market should be analyses to decide about price plan that where this product is going to be launch and who will be its main consumers. (Biked. O. UK[accessed : 21 Seep 2009])Place/PositionDistribution channels and stores where product will be placed and sold out are of very much importance as this easy access leads to frequent sales. Promotion;Prize draw; Promotional codes;Gift vociferousnesss involved in planning up to selling of product are people , customer service , follow up staff , delivery staff , packaging staff etc. Staff should be well turned up and trained towards achieving targets. Productions design and its preparation to its distribution is called process. Physical epidemiological evidence is judged to check customers satisfaction levels and for any changes in advertisements campaigns and distribution channels etc. ;Customers response,;Market share analysis(Better Kyle , 7 Ways to Improve Profit Through Both Long- and Short-Term Strategies)Marketing Mix in Coca Cloacae-Cola is the largest manufacturer, marketer, and distributor of non-alcoholic beverages and different brands of soft drinks. Now we will look at how Coca-Cola has used their marketing mix. The marketing mix is a combination Of 4 parts; product, price, promotions and place. The product- The product (Coca-Cola soft drink) not only includes just the liquid in it but also the packaging. On the product-service continuum we see that a soft drink provides little service, apart from the convenience and comfort. Soft drinks are mainly to satisfy the need of thirst. However, people are always of different nature an behaviors, some like more and others want less. Therefore Coca-Cola have made available different choices by providing many sizes. Consumers also can have particular tastes, and in this field , they also have been provided lot of options. So, although thirst is basic need to be satisfied and that is the main job required, consumer are having other advantages in the taste and size. This all sum up to the product line, which is a term used to describe a group of products that are close in their functions in a similar way, are sold to the same consumer groups, and advertise in the same way. Coca-Cola has introduced lot of different flavors and sizes as described earlier, but also several brands such as Sprite, Lift, Fauna and Diet Coke that enhance the product line length, making full use of the market to maximize profitability and growth. Coca-Cola, however, also focuses on creating an image of the product. With the help of this they make it social drink, one thou would like to have in ago times. So when consumers go and buy Coca-Cola, they are not only satisfying thirst but taking on an image, an idea and reasonably related thought. We are going to a party we have to get Coca-Cola. Through promotion people now been transferred the idea that its only cool to drink Coca-Cola, and to be seen with anything else is cheap. One of its advertising managing focused on enjoying of drinks , they have infused a thought that drinking is not only required when you are thirsty but it can be used when one want to relax and enjoy or get rid of stress in daily routine life. The product is made convenient , to be bought on frequent basis, instant , and with a minimum of comparison and buying effort . The appearance of the product is attractive with the bright red color. It has a intelligently designed bottle shape that fits in your hand better, and reflects a cool and more futuristic look. The quality of the soft drink should be high on permanent basis. Sealed caps guarantee that fizz is not lost. The bottles are light weight , with comparatively flexible packaging, so they wont break or leak, and are not too much heavy to casually walk around with. The cans are also light and safe. All of this is a part of the product, from the drink to the image. And with the help of promotions Coca-Cola points to create an attractiveness for this. Some of their advertisement campaigns include beach scenes, which creates a connection of Coca-Cola and fun together in consumers mind. Coca-Cola heavily focus on advertisement schemes, always willing and looking for new ideas and flooding the TV with Coca-Cola, most of the time boosting their image as being socially accepted and fun. Coca-Cola works on the pull strategy in their advertisements. As, they urge to the consumers to create the demand for their product which creates a demand on the retailers and then back to them. For example, in supermarkets and convenience stores Coca-Cola has their own fridge which contains only their products. There is little personal selling, but that is made up for in public relations and corporate image. Coca-Cola is major sponsors in lot of events happening in the world of sports and recreational activities. This is another way of creating awareness and bonds for the product. They also use competitions tricks, for example by opening lid you can win an instant prize, to encourage consumers to buy their product over the competitions products. Coca-Cola promotions then create knowledge and overall liking about the product through campaigns that tells it has the best taste, is the most popular and is the one of the future ,in short , making it best of all, whilst appealing to a large group of consumers. Coca-Cola approaches all possible retailing stores in working over third part, place. In supermarkets and convenient stores Coca-Cola products are always very easy to identify, and normally make up the greater chances of buying it. This increases their market exposure through effective use of the distribution channels. For a FMC it is of very much important that they can be located and purchased easily. With the many automatic can machines located in many sports stadiums and shopping malls, you dont need to go in any store. It increases circulation speed of the product. Pricing strategy is the last area of the marketing mix. Coca-Cola products would appear, on the racks, with most expensive range of soft drinks moon to supermarkets, at approximately double the price of no name brands. It is due to multiple reason , one is obvious to cover extra cost of advertisement campaigns, prices kept high to create a special image of the product in consumers mind that they are nor only buying a drink but they are entering in a special range of fun recreation , it depicts an idea that everyone is not cool and futuristic. That is why in most of its campaign , coke is being consumed by people who are extra ordinary and ideal for a larger group of people. In this way it creates assumption in ones mind of being different room norms. When people buy Coca-Cola they are not just buying the beverage but also the image that goes with it, therefore to have the price higher reiterates the fact that the product is of a better quality than the rest and that creates a feeling in consumers mind that he is not cheap. This is known as value-based pricing and is used by many other industries in attracting consumers. A. Hutching 1995)Conclusions-Cola is using marketing mix to get an advantage over its rivals . As we know , it is an age of self awareness and educated society . This society is more concerned about health and environmental issues. Now consumers also think and decide who is better in market not only from product aspect but overall rating is given on the basis of organizations participation and awareness in different issues of modern ay Coca-Cola is well known for intelligently using all these cards to get dominance over its competitors and is successful in my point of view.

Monday, November 4, 2019

Cadbury conflict Essay Example for Free

Cadbury conflict Essay Businesses can come across many conflicts between stakeholders, which are the people that are impacted by the business. Cadbury, the chocolate producer, has started an organization, worth  £9 million pounds, to put sports equipment in school across the UK. Customers would need to save tokens from chocolate bars and give them to the schools. To get the first equipment, 750 tokens are needed. While to allow the school to obtain a variety of different equipment, it needed 2000 tokens. For schools who can’t afford these new equipment, this idea was very appealing. Cadbury’s ‘Get Active Campaign’ was sponsored with deals from Cadbury and the government by top sports stars such as boxer Audley Harrison and runner Paula Radcliffe. However the company and the government were blamed for increasing the rate and the chances of obesity in young people, because they would eat more chocolate through this scheme. Some stakeholders that are affected by this scheme would be the customers, the competition, the workers, the government, and the shareholders. The customers would be affected by this scheme because they increase the problems of obesity in young people, by eating the Cadburys chocolate in order to receive sports equipment. Cadbury would become more popular and common and after people have tried their chocolate through this scheme, it would encourage them to go buy more, which increases the profit for Cadbury. This would also lead to a stiffer competition between other chocolate and food producing companies. This scheme would be known as a fast effective way of advertising Cadburys chocolate. The workers would also be affected because they would be demotivated and therefore are unlikely to produce good quality products or deliver good customers services. Also, through the scheme, Cadbury would spend  £9 million, and therefore, during the process of trying to sell more chocolate and earn more money, their workers would earn a lower salary. The government would be affected because they would be criticized for encouraging children to eat more chocolate. The shareholders are affected because they would receive a lower profit if the profit margin is dropping. The businesses responsibility would be to provide for the population and to fulfil their wants and needs. In this case, Cadbury is providing for both its customers, and the school. It’s responsibility is to also provide jobs for the society. These people make money to support themselves and their families, pay taxes and use their wages to buy goods and services. The businesses responsibility towards competitors would be to be honest in their business practice. The businesses duty towards its workers would be creating a safe work environment, to pay workers of a business a minimum hourly wage, and to pay each worker money owed from working per paid period, including overtime, sick leave, and vacation wages. It is also the responsibility of the business to train workers in safe procedures to minimize the risk of injury. Also it is a business duty to create a working climate that fosters respect and fair treatment of every worker regardless of age, gender, race etc. The businesses responsibility towards the government is to pay taxes, follow environmental regulations (they need to limit the number of pollutants they expel), to maintain law and order etc. Finally, the businesses responsibility towards the shareholders is to build and maintain generosity in the eye of society, to provide goods and services, and to earn a profit and bring money to the company and the investors. Conflicts that might exist between stakeholders would be between society and the company and government. Even though the government supports Cadbury’s ‘’Get Active Campaign†, the general public is speaking that the only candy company is using the concept of being active to lure children to purchase more chocolates. It would also increase the number of calories the children take in (1.2 million) since to receive only one piece of sports equipment (e.g a volleyball set), children must collect $2000. Thus, leading to obesity at a young age. Another conflict that might result is between customers and the company. The customers buying the chocolate might realize that the campaign is just a scheme created to sell more chocolate, yet neglects the importance of healthy exercise. Some solutions to the conflicts that the businesses faces would be that Cadbury should cancel the concept of accumulating chocolate tokens. It is the responsibility of companies to encourage customers to live a fit  lifestyle, not a plan to sell more chocolate. In order to solve the conflict, Cadbury should cancel and donate the sports equipment to financially struggling schools as an act of charity. Public relations firms specialize in dealing with negative publicity. There are many ways to solve problems between different stakeholders. Each business stakeholders have their own business objective. They usually have different opinions and have to disagree about some decisions. Finding a solution can satisfy both the conflicting stakeholders. Cadbury conflict. (2016, May 27).

Saturday, November 2, 2019

Demography Essay Example | Topics and Well Written Essays - 1250 words

Demography - Essay Example I am going to compare average SAT scores, parent’s education, and family income level across different races in California. Also, in this paper I am going to compare the proportion of each race in California, UC Berkeley, and CSU East Bay. The reason why I included CSU East Bay is that I want to compare UC Berkeley with other public schools that have different qualifications in admitting students. My hypothesis is that UC Berkeley is not following the proportion of each race in California since it is a very competitive school with higher tuition fees compared to CSU East Bay. In this paper, I limited the types of race into five categories: White, Black, Asian, Hispanic, and Others. I did this because they are the majority in California so that I can have consistency when gathering data. I began my research by comparing the proportion of each race in California, UC Berkeley and CSU East Bay. In figure 1, I made a clustered histogram that represents the percentage of each race. Here, I gathered the data from US National Census Bureau, UC Berkeley’s official website, and CSU East Bay’s official website.According to the data, White, Black, and Others are well represented in UC Berkeley as their proportions are not significantly different compares to their proportions in California. What captures an attention from this data is that Asians are the majority group in UC Berkeley with up to 43% from the total students compared to California population where it only takes up to 13%. Also, another highlight from this histogram is that Hispanic is unde r represented in UC Berkeley. California has 37.2% of Hispanic and UC Berkeley has only 13% of them. Different things appeared when we compared the race proportion in CSU East Bay. The proportions of White, Asian, Hispanic, and Others are almost equal which is around 20% while Black has lower proportion but not slightly different with its proportion in California